Business Administration - Marketing

Discover Our Programs

*Required Field

Step 1 of 2

Keiser University is a private, not-for-profit university
« Previous Step *Required Field Step 2 of 2

By clicking the 'Request Info' button, I authorize Keiser University to make or allow the placement of recurring marketing calls, emails, and texts to me at the phone number that I have provided, including through the use of automated technology, or a prerecorded or artificial voice. I understand that I am not required to provide my phone number as a condition of purchasing any property, goods, or services. Privacy Policy

DEGREE LEVELS AVAILABLE:

Bachelor of Arts

*Programs and delivery format vary by location
Administración de Empresas en Español

FORMATS:

online

online

hybrid

hybrid

NEXT START DATE:

August 4th

*Programs and delivery format vary by location
Administración de Empresas en Español

Your Business Administration Program – Marketing Concentration

Driving business success relies on marketing experts who can build brands from the ground up. Keiser University’s Bachelor of Arts in Business Administration, with a concentration in Marketing, can help you learn to drive organizational growth through marketing.

Our program equips you to lead in the innovative world of marketing:

  • Leadership & Management: Become a strategic thinker who knows how to create company-wide collaboration that produces results.
  • Market Research: Analyze the competition to gain insight and increase engagement with intended audiences.
  • Public Relations: Develop valuable communication skills that ensure your outreach and campaigns align with your company’s mission and values.

You’ll learn to combine creative talent with strategic business knowledge to build impactful marketing campaigns for your organization, community, and the broader marketplace. Looking to go further? Graduates are eligible to apply to Keiser’s MBA program and continue building a future in strategic leadership.

Career Pathways

Graduates of the Bachelor of Arts in Business Administration program can pursue entry-level positions in fields such as:

  • Banking
  • Finance
  • Government
  • Human Resources
  • Logistics
  • Management
  • Marketing
  • Operations

Contact Keiser University today to learn more about our Business Administration programs.

location icon

Learning That Fits Your Life

Keiser offers small classes for more personalized learning, one course at a time. Coursework for this program may be taken 100% online, or in a hybrid educational format, combining the convenience of online learning with face-to-face instruction.

This program is offered at the following locations:

Why Keiser University?

Accredited

Accredited

Keiser University is accredited by the Southern Association of Colleges and Schools Commission on Colleges.

One Class at a Time

One Class at a Time

Instead of juggling multiple assignments and exams, you will take one class for four weeks before moving on.

Financial Services

Financial Services

Financial Aid is available to those who qualify. You’re encouraged to make an appointment with the Financial Aid department to explore the funding needed for your educational investment.