In today’s digital world, skilled marketers and communicators who can develop effective messaging strategies are essential in every industry. Keiser’s Bachelor’s in Integrated Marketing Communications program prepares you to navigate the diverse spectrum of media channels that compete for attention in an increasingly AI-driven landscape.
Our program goes beyond traditional approaches, delving into:
Strategic Thinking and Project Management: Develop critical thinking and organizational skills for complex communication challenges.
Multi-Platform Content Creation: Master writing for today’s digital landscape, including blogs, websites, social media, video and traditional-media outlets.
Digital Trend Analysis: Learn to interpret emerging trends, pinpoint messaging opportunities, and craft strategies that resonate with various audiences.
You’ll apply marketing and communication theories to real-world scenarios, engaging with diverse media channels and social platforms. Upon completion, you will be ready to launch your career in multimedia management, digital marketing, hospitality, finance, sports, and more.
Depending on their goals, students may tailor their studies with a concentration in Public Relations.
Career Pathways
Graduates will be ready to pursue careers in marketing, communications, public relations, advertising, and social media. Positions include:
Keiser offers small classes for more personalized learning, one course at a time. In addition to in-person instruction at convenient campus locations near you, most general education classes may be taken online to fit your degree more flexibly into your life.
This program is offered at the following locations:
Keiser University is accredited by the Southern Association of Colleges and Schools Commission on Colleges.
One Class at a Time
Instead of juggling multiple assignments and exams, you will take one class for four weeks before moving on.
Financial Services
Financial Aid is available to those who qualify. You’re encouraged to make an appointment with the Financial Aid department to explore the funding needed for your educational investment.
