Integrated Marketing Communications

Your Integrated Marketing Communications Program

With the expansion of digital technology, businesses need professional communicators who can understand and connect with a variety of audiences, locally and globally. Health care, government, nonprofit, sports, entertainment, and many other sectors throughout the workplace rely on communication experts to connect with the public using a wide range of media channels.

The Integrated Marketing Communications program teaches the process of critical thinking and project management while developing core skills such as writing for blogs, websites, newspapers, and other forms of media. Students will apply communication theory and practice across a variety of social media platforms. Students learn to analyze digital trends, identify messaging opportunities, and develop strategies for communicating with diverse audiences.

A Bachelor of Science degree in Integrated Marketing Communications will give students the skills sought by a wide range of businesses and organizations.

Students may also choose a concentration in Public Relations, depending on their interests and career plans.

Learning that Fits Your Life

Keiser offers small classes for more personalized learning, one course at a time. In addition to in-person instruction at convenient campus locations near you, most general education classes may be taken online to fit your degree more flexibly into your life.

Career Pathways

Graduates will be ready to pursue careers in marketing, communications, public relations, advertising, and social media. Positions include:

• Marketing Coordinator
• Public Relations Specialist
• Social Media Manager
• Community Relations Specialist
• Health Communications Coordinator
• Special Events Manager
• Digital Strategist

Contact Keiser University today to learn more about our Bachelor of Science in Integrated Marketing Communications program.